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If there's one consistency in the history of comics, is that women have to have sex appeal. This is mostly due to the fact that the majority of the readers and creators were/are men. And let's face it, this was arguably THE biggest reason for 90s books to become such a HUGE success: Sexploitation! We started noticing an increase on the level of sexuality in main stream comics during the early 90s. Some good examples: Marvel Swimsuit Specials, Jim Lee's X-Men (most notably Psylocke) and the come-back of the original femme fatale: Vampirella, who had a strong revival in this turbulent decade.
In 1992 Image was founded by the very artists that were pushing towards a more extreme and risque take on comics. By 1993 the portrayal of women in this popular media escalated to a whole new level. Now we had 'Super Porn Stars' with 'Super Powers' - Yeeeaaah! Fanboys went nuts! Now teenagers that didn't have easy access to adult magazines could pick up a comic from the local store and push just a hair of their imagination to get the same results. Older guys/men were no exception, everybody wanted a piece of it and they got it, with the best excuse in the world: "It's only a comic book." Genius!
Namorita from Marvel Swimsuit Special 1992, Sensational She-Hulk 1992 (Funny or sincere?)
Vampirella 1991 (Michael Kaluta cover, Psylocke from the pages of X-Men 1992
Human anatomy got re-created; from a thin or muscular body sporting a DDD+ cup that barely fits with an ass to go with it, to an abomination of Liefeld proportions, literally.
I remember going to comic conventions during this time period and it was all over the place. From the professionals in the business to amateurs from hell: bad girl art was everywhere! Big posters and cardboard displays of huge breasts bursting out of some uncomfortable outfit or held by a couple of magical straps that defied gravity, demonic lesbians, S&M girls that were supposed to save the planet from who-knows-what, etc. Men brains went back to their cave days as we handed the cash. Funny enough this was supposed to make women look stronger, bad-ass, and of course, a feminist's favorite word "independent." Comic book girls weren't there anymore to accentuate the importance of the male protagonist by having to be rescued, or as an excuse for the Hero to seek revenge. However, through all of that, it became clear that this was just a testosterone driven movement made by men for men. Nonetheless, some girls still chose to see these exotic vixens as role models of some sort, or found some kind of fascination in their appeal...
A company that was key in helping spread the plague of demonic "babes" was Chaos Comics. Their main title Lady Death was a humongous success and "opened the gates" to other visually similar titles like Purgatory and Chastity.
Lara Croft was huge (in more ways than one) when she first appeared in the 1996 smash hit video game Tomb Raider. She shared the same body type as the Super Heroines of the 1990s. Inevitably she was adapted to the comic book pages soon after. Her first appearance: a mini series where she teams up with Witchblade. Yes, Top Cow studios' Witchblade also became an instant winner for Image. Other famous Witchblade team-ups include Vampirella and [drum roll...] the Justice League!!!
Top: Purgatory & Chastity just having a little 'girl talk' Liefeld's Avengelyne & GloryBottom: Tomb Raider & Witchblade and Lady Death
Because of the subject matter titles with babes became instant collectibles and were exploited with a barrage of alternate and chrome covers, trading cards and Swimsuit specials. If you missed it, you had to pay a pretty penny to see "Lady Death" in lingerie, IF you could find it. Funny enough Wizard magazine prices were always too generous compared to the real collector's market which was way more brutal!
Other worthy mentions: Catwoman, Gen13's Fairchild, Barb Wire, Shi, Glory, Battle Chasers' Red Monica, WildC.A.Ts' Vodoo, Dawn, Danger Girl, Razor, Lady Rawhide, Spawn's Angela...The list goes on and on.